DEEP Teach™

Sales Conversion OS

August 20, 2026

This month's Deep Teach covers the Sales Conversion OS, the system that carries a lead from first contact to a booked job. Libby opens with where home service businesses lose money: pricing before there is enough clarity about the home, recommendations that change depending on who answers the phone, and estimates that sit with nothing pushing them forward. From there she teaches three principles. Conversion starts before the quote, recommendations should come before the price, and every estimate needs a result, a booking or a clear reason it was closed out.

Libby then walks through a customer journey map that runs from awareness and inquiry to qualification, estimate, follow-up, sale, handoff and aftercare, and shows how to rebuild it as a board in LAYA. She also separates the estimate, which is only the price, from the proposal, which is how that price gets delivered, and why the proposal carries more weight. Chris then demonstrates the Sell It Coach scoring a call stage by stage and turning the weak spots into a micro play. Watch the full replay for the downloads.